Photographing people can be difficult. Cartier-Bresson often took the easy route - shoot without being seen. Bill Allard stayed with his subjects for months, sometimes years, to capture the full measure of their lives. Because the end goal of advertising photography is different than editorial work (selling a product as opposed to telling a story) the use of 'models' is often necessary to communicate a client's message. There are advantages to hired talent - they come with lots of clothes, time, makeup and ideas about how to play their part. The downside - they always look like models. I've found that putting 'real' people in natural situations yields better results. It might take a little more work, but it usually pays off in the end. Thankfully, my friends at French Lick & West Baden feel the same way.